Privacy policy

This Privacy Policy governs the collection, storage, use, disclosure and protection of personal information of visitors and customers accessing https://prettylovelyl..shop. This policy complies with Shopify platform requirements and applicable global data‑protection regulations, including GDPR, CCPA and other regional privacy laws. By browsing, registering or placing orders on our website for lingerie, underwear, swimwear, sports bras and active‑wear products, you consent to the data‑handling practices described in this Privacy Policy.

1. Personal Information We Collect

We gather two categories of information: information you actively submit to us, and information automatically collected when you visit our website.

1.1 Information You Provide

  • Contact details: full name, email address, phone number, shipping and billing addresses for order processing and delivery.
  • Order‑related data: purchase history, product selections, size preferences for intimates and active‑wear, order numbers and customer support correspondence.
  • Account information: username and password if you create a customer account on our store.
  • Voluntary content: product reviews, feedback messages and information you send to our customer‑service inbox info@prettylovelyl..shop.
  • Payment‑related details: billing credentials. We do not directly store complete credit‑card numbers; payment processing is handled by authorized third‑party payment service providers.

1.2 Automatically‑Collected Information

When you visit our website, we and our authorized service providers automatically collect non‑identifiable and device‑related data, including IP address, browser type, device model, operating system, webpage click‑through records, session duration, viewed product pages, cookie identifiers and general geographic location inferred from IP address. This information helps us analyze website traffic, prevent fraud and optimize shopping experience for lingerie, swimwear and active‑wear product displays.

2. How We Use Your Personal Information

We use collected personal data for the following legitimate business purposes:

  1. To process, fulfill, track and complete your orders for lingerie, underwear, swimwear, sports bras and active‑wear; arrange shipping, handle delivery notifications and manage after‑sales support including return and refund requests.
  2. To respond to customer inquiries, resolve complaints, answer pre‑sales questions about sizing, fabric and product details, and provide technical assistance via info@prettylovelyl..shop.
  3. To authenticate user identity, detect and prevent fraudulent transactions, unauthorized access, spam and harmful activities to protect both our store and our customers.
  4. To optimize website functions, improve product selections for intimates and active‑wear, adjust page layout and analyze shopping trends.
  5. To send transaction‑critical emails: order confirmations, shipping alerts, policy updates and important service announcements. You cannot opt out of these mandatory transaction emails.
  6. With your explicit opt‑in consent, we may send promotional emails about new arrivals, discounts and marketing offers for our intimates collections. You may unsubscribe from marketing emails at any time using the unsubscribe link within each marketing email.
  7. To comply with legal obligations, respond to valid official requests from regulatory authorities and enforce our store policies including Return & Refund Policy and Terms of Service.

We will not use your personal data for purposes unrelated to our store operations without obtaining your separate consent.

3. Cookies and Tracking Technologies

prettylovelyl..shop uses cookies, web beacons, pixels and similar tracking technologies on our website. Cookies are small text files stored on your device when you browse our site.

  • Necessary cookies are essential for basic website operation, enabling login, cart storage and checkout functions. These cannot be disabled.
  • Functional cookies remember your preferences such as language settings and product‑filter selections for lingerie and swimwear collections.
  • Analytics and marketing cookies help us measure website performance and deliver relevant advertisements.

You can modify cookie permissions through your browser settings or our website cookie consent banner. Disabling certain cookies may impair some shopping functions on our store. Our store is hosted on Shopify, and Shopify may also place cookies for platform service purposesShopify.

4. Disclosure and Sharing of Your Personal Data

We do not sell, rent or trade your personal identifiable information to third‑party marketing entities for independent commercial use. We may share your information only with authorized service providers under strict data‑confidentiality agreements for completing our business operations:

  1. Shopify Platform: Our online store is powered by Shopify. Your data may be processed by Shopify for hosting, checkout, fraud analysis and store operation purposes. Please refer to Shopify’s Consumer Privacy Policy for further information on their data practicesShopify.
  2. Payment Processors: Authorized payment providers handle payment authentication and transaction processing. Full payment credentials are not stored on our server.
  3. Logistics & Shipping Partners: We share necessary shipping details with carriers solely to deliver your purchased lingerie, underwear, swimwear and active‑wear items.
  4. Service Vendors: Third‑party service providers performing tasks on our behalf including email delivery, data analytics, website maintenance and customer‑support tools. These parties are only permitted to process your data per our instructions and are bound by data‑protection obligations.
  5. Legal Requirements: We may release personal information when required by applicable law, court orders or government regulatory demands to protect our legal rights, customer safety and public interests.

We will never share your sensitive personal preferences related to intimate‑apparel purchases to unauthorized third parties.

5. Data Security

We adopt commercially reasonable administrative, technical and physical security measures to safeguard your personal information against unauthorized access, loss, alteration or disclosure. These include encrypted data transmission, secure checkout environment and access‑permission controls for internal staff.

Please note that no internet transmission or electronic storage system can guarantee absolute security. When you communicate with us via email, you acknowledge that email communication carries inherent security risks.

6. Data Retention Period

We retain your personal data only as long as necessary to fulfill the purposes for which information was collected:

  • Order‑related records: retained for business accounting, dispute handling and legal compliance requirements for the period required by applicable law.
  • Customer‑support correspondence: stored to resolve your service requests and follow‑up issues.
  • Marketing‑related contact information: kept until you opt out of marketing communications.
  • If you request deletion of your personal data, we will remove your information where we are not required by law to keep archival copies.

7. Your Data Rights

Depending on your residential jurisdiction, you may hold the following rights regarding your personal data:

  • Right to access: request copies of personal data we hold about you.
  • Right to correction: update inaccurate or incomplete personal information.
  • Right to erasure: request deletion of your personal data under applicable conditions.
  • Right to restrict or object to certain data‑processing activities.
  • Right to data portability: obtain your personal data in machine‑readable format.
  • Right to opt‑out of marketing communications.
  • California residents hold additional rights under CCPA; EEA, United Kingdom and Switzerland residents hold rights under GDPR regulations.

To exercise any of your data rights, send your formal request to our official email address info@prettylovelyl..shop. We may verify your identity before processing your request. We will respond to valid requests within the time limits set by applicable law.

8. Children’s Privacy

Our website and products including lingerie, swimwear and active‑wear are intended for adult customers aged 18 years old and above. We do not knowingly collect personal information from children under 18. If you believe we have obtained data from a minor, please contact us immediately, and we will take steps to delete such information without delay.

9. Third‑Party Websites

Our website may contain hyperlinks leading to external third‑party websites. This Privacy Policy applies exclusively to https://prettylovelyl..shop. We are not responsible for the privacy practices, content or data policies of external linked sites. We encourage you to review the privacy statement of every third‑party site you visit.

10. Updates to This Privacy Policy

prettylovelyl..shop reserves the right to revise this Privacy Policy from time to time. Any changes will be published on this page with an updated “Last Updated” date. Your continued use of our website and placing orders after revisions are posted constitutes your acceptance of the updated Privacy Policy terms.

11. Contact Information for Privacy‑Related Inquiries

If you have any questions, concerns or requests regarding this Privacy Policy or our personal‑data handling practices, please reach out to us via: Official Email: info@prettylovelyl..shop Official Website: https://prettylovelyl..shop

Our customer service team will respond to valid privacy‑related inquiries within 48 business hours from Monday to Friday. Messages received on weekends or public holidays will be answered on the next working business day.